McDonald’s the fans have spoken, and the fast food chain has responded.
After eight long years, McDonald’s is bringing back the fan-favorite Snack Wraps, but this time, with a twist.
The Snack Wrap will make its triumphant return sometime in 2025 as part of the brand’s “McCrispy” line under a new name: “McCrispy Snack Wrap.”
According to a statementthe McCrispy line will be offered in markets worldwide by 2025.
Although the company hinted at his return nearly a year ago, McDonald’s president Joe Erlinger recently verified with ABC News “The Snack Wrap Will Be Back in 2025”.
He told the outlet that the product has “a cult following” and that he gets “so many emails” about it. The exact release day has not yet been announced.
The original Snack Wrap was launched in 2006 but was discontinued in 2016, Forbes reported.
It was first offered with grilled or crispy chicken and with ranch or honey mustard, though the company later introduced a beef option that was withdrawn in 2013.
various points of sale report that the suspension of the wrap was motivated in part by the time it took to make the product. The establishments were responsible for steaming the tortillas, chopping the chicken and assembling the wraps, which had nine variants.
According to McDonald’s Senior Marketing Manager Guillame Huin, Snack Wrap fans and social media had a direct impact on the item’s return.
“If you ever wonder if your posts here matter, if they make an impact, if we even care, let me tell you something, you and your countless posts and pleas and pleas alone have made it possible “Huh he wrote to X
“They were in every one of our meetings, every discussion, every powerpoint to make the case. You won, snack wrapper fans.”