He Atlético and Castore have agreed a seven-season partnership in 2023. And the financial situation of the British company threatens to go bankrupt before its time. The agreement included: exit doors in favor of either party if a number of requirements are met. Athletic will have no problem finding a new technical sponsor as it has multiplied its brand value and international appeal in recent campaigns. with a bonus.
Castore has just parted ways with Sevilla, with whom he signed a contract until 2026. The Andalusian club will be linked with Adidas, which is trying to regain positions among the leading clubs in the league and in the British Isles, which has a strategic alliance with Umbro with, transferred to him the management of technical sponsorship of some clubs. thereby alleviating, among other things, logistics and inventory issues.
CastorIt strengthened its international expansion in 2022, and the company received a loan of about 60 million eurosin the revolving credit line run by the consortium of Silicon Valley Bank, Hsbc and BNP Paribas In 2023, the company closed its balance sheet with a loss of 35 million eurosan amount that doubled last year. A strategic partnership with Umbro forced him to drop certain sponsorships in order not to widen the hole.