Starbucks’ new initiative involves a return to the traditional coffee model, including ceramic cups, cozy seats and even handwritten notes on cups
Starbucks has launched a great redesign project that aims to make its famous coffee shops more attractive.
CEO Brian Niccol announced the Redesign as part of the company Plan “Back to Starbucks”. The chain introduces new premium features into specific places, such as living room style seats, warmer lighting and locally inspired wall art. Changes are part of a greater effort to grow a traditional cafeteria And encourage customers to spend more time in stores.
Starbucks told Newsweek in a statement on Monday: “Balance innovation with tradition, Starbucks is designing coffee shops This feels personal, familiar and deeply rooted in the communities that serve and go beyond the design, shaping the future of the meeting of spaces, strengthening the bonds of the community and creating places that love them. “
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Starbucks has faced several challenges last year, including a significant strike of employees before Christmas. The strike caused interruptions to customer experience, including Increased waiting time for orders.
Niccol increased as CEO of the company in September 2024 and launched the “Back to Starbucks” initiative to try to encourage customers on the coffee chain.
But Starbucks’ vision as “third place”, a breathing space on coffee outside the house and work, came from ex -director general Howard Schultz.
The first locations for receiving the image change include locations in Bridgehampton and East Hampton in New York. They now have cozy chairs, hard wooden lands and art work on the walls that capture the spirit of local communities in the areas.
In some locations, Starbucks has even recovered ceramic cups. The self -service seasoning bar also reappears.
The return to the traditional Starbucks culture also has an effort of the baristas. According to reports, they have welcomed customers and leaving handwritten notes in the cups.
Starbucks announced a few months ago that the company is too Dedict of the menu, Include the reduction of some customization options and the introduction of a new order sequencing algorithm to reduce waiting times.
Niccol described the initiative as “focusing on what has always differentiated us: a cozy coffee where people gather, and where we serve the best coffee, artisanal for our specialized baristas. We are gathering our coffee leaders throughout North America to celebrate, empower them and equip them to accelerate our transformation.”
The chain has an exciting line of drinks in the summer menu, including The cold beer of Horchata and the Summer-Berry refreshment.
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