Trump to rename Florida highway ‘Trump Boulevard’ in latest bizarre rebranding spree


The County County Board of Palm Beach County is scheduled to vote on Tuesday in a proposal that receives a 4-kilometer (6.4 kilometer) part of South Boulevard, which extends from Palm Beach International Airport to the estate of former President Mar-Alago.

(L/R) President of the United States, Donald Trump and the Governor of Florida, Ron Desantis Tour, a migrant detention center, called "Alligator to
(L/r) United States President Donald Trump and Governor of Florida, Ron Desantis Tour, a migrant detention center, called “Aligator Alcatraz,(Image: Andrew Caballero-Reynolds, AFP through Getty ImagesThat)

An animated stretch of the road Florida from the south It could soon be called “President Donald J. Trump Boulevard ”.

The Board of Commissioners of the County of Palm Beach is preparing to vote on Tuesday as to whether the name of a 4 miles stretch of South Boulevard has to be renamed after the former president, from the International Palm Beach Airport to the Mar-Alago estate in Trump.

Earlier this year, the Moldy The legislature approved a bill, signed by Florida Gov. Ron Desantis, Directing the Florida Department of Transport to honor Trump with the signaling throughout this particular segment of the Boulevard. However, the change is based on local approval before it can enter into force.

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The motorhome that transports United States President Donald Trump to the Presidential Limusine "The beast" Roll along the N44 road after the President disembarked in Schiphol Aiport d'Amsterdam, to attend the NATO summit in the Hague, on June 24, 2025. The NATO leaders hold a two -day summit on June 24 and 25 in La Hague.
The motorhome carried by the President of the United States, Donald Trump, in the Presidential Limusina “ The Beast ” is shot along the N44 road after the President disembarked at Schiphol Aiport d’Amsterdam, to attend the NATO summit in La Hague, on June 24, 2025. NATO leaders hold a two -day summit on June 24 on June 24 on June 24.(Image: ANP/AFP through Getty ImagesThat)

If approved, residents can expect to see new Trump brand signs in September. Despite the honorary nature of the name change, official addresses and emergency services will still recognize the road as Southern Boulevard.

Trump’s ties with Florida have grown over the years. In 2019, the Sunshine State declared its primary home, moving its official residence to the Mar-Aago Club since New York Citywhere he had lived for many years.

In his presidential offers, Trump has constantly acted in Florida, transforming what was formerly a battlefield state into a republican fortress for the last decade.

Trump and Disantis, after a rocky patch during the Republican presidential primary of 2024, seem to have stuck. The two were seen last week at the new Everglades immigration detention center, which Trump has dubbed “Caimà Alcatraz”.

Desantis announced that the facility, located at an airport used for training purposes, will initially hold around 3,000 detainees. Built in just eight days, the center has more than 200 security cameras, more than 28,000 feet of wire and 400 security staff.

As part of the Federal Government 287 (G) program, immigrants arrested by Florida police will be sent to this center, according to a member of the Trump team. This program, managed by immigration and customs application (ICE), authorizes police to interrogate immigrants who have arrested and possibly keep them for deportation.

This photo taken on March 21, 2017 shows a man walking on a Reading street sign "Donald J. Trump" Boulevard in the city of ka
In his presidential offers, Trump has constantly acted in Florida, transforming what was formerly a battlefield state into a republican fortress for the last decade.(Image: People Shkullaku, AFP through Getty ImagesThat)

There are plans to expand the installation by increases of 500 beds until it reaches a capacity of approximately 5,000 beds in early July.

A delegation from Florida’s democratic state legislators went to the center on Thursday for “an official visit of the legislative site”, driven by concerns about the detainee’s conditions and the allocation of substantial state funds for construction.



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