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Supermarket in the UK experiments with a new road for sale grapescategorizing them with taste and texture, not just color.
Tesco It is said that it recognizes that while customers usually choose between red, green or black grapes, hundreds of sorts exist, each with unique characteristics. The trial, takes place in 220 stores, introduces three new stickers: “tropical taste”, “candy grip” and “Crunchy”.
This approach mirrors how other fruits are sold, like an apple, with varieties like Gala And Braeburn is clearly marked. TESCO also points to the wine industry, where the profiles taste and grapes are key sales points, as a further justification for this innovative labeling. New categories are offered together with the existing desktop rang.
The initial feedback suggest that “Crunchy” is the most popular feature among the UK numbers followed by the “tropical taste” and then “sweet taste”. TESCO aims to use the findings of trials to better understand customer preferences and potentially expand the range of marked grapes in the future.
Tesco hopes to learn more about the preferences of buying through the trial and could be viewed to expand the range.
It said early feedback stated that customers in the UK state grapes primarily with a crispy texture, next to tropical taste and at the end of sweets.
Tesco Fruit Technical Manager James Cackett said, “If you ask someone how much grape varieties are there, most people will probably tell you three – red, green and black.
“And that was quite a case to the transition life when they were fruited to walk to walk as naturally improve the taste, crispiness and sweetness, which is a completely natural process, in order to completely circling the natural process.
“Now with the precondition in cultivation technology, we have the possibility of extraction from many hundreds of new grape varieties that will allow us to deliver exactly what our customers want, and that is why we have set those trials.”
He said he would “allow you to do better and understand the attributes of our customers prefer”.
The trial is performed together with Tesco Amt suppliers Fresh, global importer based on Peterborough and the world’s leading water developers.
Rachel Bouta, Chief of Commercial on Amt Fresh, “This project we spend with Tescoom via the Jaffa, the youngest research ever implemented in the UK to understand British Tables’ British Tables For meals British tables for british tables for eating British dietary nutritional food nutritional food nutritional nutritional food nutritional nutritional settings, most successful research. Redefining the way they are segmented and on the market.
“We work with world fruit companies for grape supply that British customers want to see consistently on the supermarket shelves.
“Thanks to the progress in technology, we now have the ability to do this.”
She said that the trial “reflects the forces of our breeding programs, the commitment of growing looking for new opportunities, and Tesco’s openness for pioneer initiatives to focus on the customer”.