Clubs: Laliga The last two days have been celebrated World partial las IV Club ConferenceIn which 42 Laliga clubs shared programs for communication, marketing, digital strategy, brand or technology experts. They have gathered More than 650 specialists Between sports industry clubs, institutions and entities.
One of the innovations of this edition was the presence Rafael LouzánPresident of the Royal Football Federation of Spain. Another that the awards of the Laliga Club’s Office have conducted their first edition. Prizes that separated Mallorca, Valencia, Betis twice, Celta and GetafeFor various actions aimed at infrastructure business, digital, international and commercial strategy.
The prizes consist of six categories:
- He The best hospitality product prize It has been given within the framework of the infrastructure operation strategy RCD Mallorca For his initiative Tunnel experiencewhich Bermellon fans enables first line to follow sons MOIX games With 360º experiences next to the costume tunnelwhich includes access to exclusive food, stadium vip areas and meet players after the game. As The participants of the finals In this category they are left in Second position for Atlético de Madrid for his sky boxIt has opened this season and allows you to enjoy the meetings with a panorama view of the Metropolitan Riyad and the food. Sevilla FC has a third for his sky’s nervousTERRACE is on top of Sánchez Pizjuán, games exclusively and gasstronomic offer.
- He Award in the category of best events has fallen to Valencia CFby her “New Year evening Colizo Mestla” 2024 entry into the Ché Club Stadium halls. An event to which The largest party of the city came more than 4,000 peopleAnd it was a challenge to gather and dismantled to be able to put a house in the Laliga game Villary CFA number The second finish was Atletico de Madrid and his iceall over Europe with the largest glacier path. The third final is Levanten UD with the concert hall and events next to the leading world.
- The best international activation prize was for real betis for his “Betis Week”International Tour of Five Countries (United States, Japan, Morocco, Mexico and Chile) Submit the club in those markets And the activations, institutional meetings and the media and the media or sports projects. Thanks to this initiative, Bético Club More than 235k followers increased on their social networks last seasonA number The second final of the category wasVillary CF By becoming his cooperation agreement with the Brazilian Pell Academy, the first European club, which is wearing Rio de Janeiro Rio. The third final was CD Leganés The United Kingdom of its mascot Super coincides with the preliminary eve of the Madrid team in the country in activation, which included funds on the media. Approach to other English clubs to establish synergiesA number
- In turn, Celta has taken the prize in the best content in the RSSFor a digital strategy, for your “On New Year’s Eve” Presents Borya Iglesias, ÓSSCAR Mingueza and Iago ASPAs for the club youtube channel and included special guests, music, calls and activation with sponsors. More than 27,000 Visualization They turned this action into success. Atletico de Madrid was in the second place with his memoannounce the signature of Julian Álvarez with the image of Spiderman, an action that had engagement More than 1.5m interactionsA number finally, The third position was for the royal society A few years ago to celebrate and add 20 million followers to his false documentary on his false document on his false document More than 2.2 m illustrationsA number
- He Devious been awarded in the category A better record record for its Digital Advent Calendarwhich consisted of 25 gifts from 25 gifts from the blue club’s ecosystem, from December 1 to 2424, and arrived During that period, the growth of monthly users registration by 480%Is a set of The second position fell for “Barcelona” and his action with Spotify With a limited edition shirt for joining football and music FrostyThe user’s entries increased by 60% by 60%, and the group concert ticket schedule made 39%. The third place in CD Leganés was in third place with Irish painter @ FootybuckestWhat has turned two devices of the cucumber club to be haunts, which are among the fans, registering on the landing page. This operation has multiplied by usual registration numbers.
- Finally, The best activation category with the sponsor has taken a real betis with a “Revel-Air” car campaignannounce your sponsorship agreement with Revel with a big impact on networks More than 430k insightA number The second place was to exchange Atletico de Madrid and his Krken KitIn that case, with which he intended to make his new sponsor public places of the club through the exchange of the old T equipment. In turn, Málaga CF is the third of this category to activate the “Dream in La Rosaleded” to activate ZoCo HomeWhere an amateur couple had the opportunity to enjoy a night at the stadium in an area decorated.
One day on the river plate, Borussia Dortmund, clippers …
In addition to the pursuit of Raffi and F league, clubs, such as River plate, Borussia Dortmund, Borussia Dortmund or Los Angeles’ outbreaks to explain that they are indicator. Spanish clubs have made a good post.
“It’s a meeting we do the fourth season we do. We meet the industry of exchanging ideas and how to move forward about the “game day” we are very important. Borussia Dortmund To tell your experience such as teams A river plate with more than 45 consecutive full of its stadium 85,000 squares And it will expand to 95,000. More than 45 consecutive full and everything is due to artificial intelligence strategies, algorithms and their sales system, “Tebes was explained to Europe’s sports breakfast on Monday.
“The “Manchester United” to explain communication and social networksA number Bayer Leverkusen:Our compatriot Fernando Carry will come to give his explanations. Is Totaler About the change in his brand to talk, “he added.