In the world of football, individual awards may not reflect the spirit of the game, but the truth is that everyone chases and aspires to them. You only have to look at what happened from Rodri’s Ballon d’Or and the reaction after Vinicius’ Best of the Year award in Doha on Tuesday.. The achievement of these prizes already appears in the interactions of the players with an economic incentive, which also comes from important figures in terms of sponsoring the winner. In this case, the brazilian player and his work team, you could say they were wonderful to work with in that regard.
with The best in hand Winnie Jr becomes the “guy” of brands and reaches a unique level with sponsorships around the worldbut especially in Brazil. after signing back Of coursethe attacker has contracts with up to eleven companies. Vinicius Junior can be considered the face of Brazil at the moment, on and off the pitch.
The main character of “Real Madrid” and Scorer in two Champions League finals in 2021/22 and 2023/24this Tuesday the player was chosen as the best player of the season by FIFA, an award that Brazilian football had not won in 17 years. From Kaka, 2007. The closest the country came in 2015 and 2017, when Neymar finished third. Ronaldo Nazario (1996, 1997 and 2002), Ronaldinho Gaucho (2004 and 2005), Romario (1994) and Rivaldo (1999) They have already won the prize in Brazil.
Vinny Jr.’s big influence
It has 11 sponsorships, all influential and in different sectorsClear (Cosmetics), Omo (Cleaning), Gatorade (Isotonic Drinks), Rexona (Personal Hygiene), Playstation (Video Games), Pepsi (Beverages), Betnacional (Gambling), Vivo (Communications), EA Sports (Electronic Games) and Dubai Tourism, in addition to Nike as a supplier of sports equipment, whose brand is one of its main symbols.
Although he is still young, Vinny is already united in the biggest club and the most important team in the world
“Although he is still young, Vinny is already united in the biggest club and the most important team in the world. He has already been a champion of two Champions Leagues, and for most Brazilians, he is a symbol of stability and success in the sport the number of brands interested in their image continues to grow,” he says. Frederico PeñaCEO of Roc Nation Sports Brazil, the North American entertainment company led by singer Jay-Z, which manages the Vinicius race.
Fred Pena revealed that Vinnie Jr. has now reached a status comparable to that of a company, given the management action that includes the professional interests of the athlete.There is a structure with a CEO, CFO, administrative, legal, commercial, marketing and communications that oversees everything. “There are dozens of activities in which his many patrons are involved, in addition to the social activities for his institute, which today is a global reference in the process of teaching children and young people, in addition to the training of teachers, which are aimed at anti-racist pedagogical practice,” he adds he
Neymar, the only one standing against him
In front of Vinnie Jr. and such consistent and enduring brands, only Neymar stands. The “Al-Hilal” striker, who was sidelined for more than a year due to a knee injury, has 14 sponsorssome of which have been present since the 2014 and 2018 World Championships: Above, Red Bull, We Pink, Replay, Skims, Tropicool, Campline, Plarium, Epic Games, Pokerstars, Blaze, Konami, Mondelez and Aspire Academy, in addition to From Puma, the sports equipment supplier, Neymar also has his own institute, Neymar Jr.
For some experts, more than what he does in the field, Winnie Jr.’s attitude and actions in the fight against racism also made the companies more attractive have it in your wallet.
“Following the Neymar era, marked by impressive business achievements on and off the pitch, Vinny Jr. occupied this space on all fronts, in the Brazilian team, in the European team with a lot of global prestige, he is one of the favorites to win the Ballon d’Or. and continues to be the strongest voice in today’s sport in the fight against racism, reasons that explain its projection and brand appeal,” said Ivan Martinho, Professor of Sports Marketing at ESPM.
“Vinny Jr. stands out not only as a player, but also as a sports marketing icon. With eleven sponsorships from major companies in various industries, it demonstrates the power of a strong and diverse character.His ability to connect with different audiences both within and outside of sport reflects how an athlete can become a brand and build a strong and relevant commercial career. in the advertising market,” analyzes Bruno Brum, director of End to End Agency.