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The British returned to the office and went to bed earlier in 2024, according to new data from Virgin Media O2.
The telecoms giant said anonymised and aggregated data from mobile network O2 showed that commuting increased during 2024, with around 48 per cent of people going to the office five days a week.
Meanwhile, the company said data from Virgin Media’s O2 broadband network suggests more people are going to bed earlier, with network traffic starting to drop from 9.20pm in 2024 – twenty minutes earlier than in 2020.
The same data also shows that they appeared to be getting up earlier, with network traffic starting to increase from 6.20am, fifteen minutes earlier than in 2020.
Elsewhere in the company’s data, overall broadband usage grew by 8.1% in 2024, with online gaming a key factor in the rise, and a bumper year for sports, including the Euros and the Olympics, also helped boost streaming viewership, mobile network and TV.
The company said mobile data usage grew by 9% this year overall.
Jeanie York, Chief Technology Officer at Virgin Media O2, said: “It’s been another record year across our mobile and fixed networks, as our customers continue to use more data than ever before.
“To meet this growing demand, we continue to invest and innovate to provide the vital connectivity that underpins the way our customers work, rest and play.”
“This connectivity clearly plays such a central role in people’s lives and our investment ensures it Brits have the experience they expect whenever and wherever they are.”